Marketing is the promotion of a product or service to potential customers. Without marketing, your business may offer the best product or service, but fail because customers are not aware of the offering.

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Marketing Overview

The Business Link provides an overview guide to marketing essentials including the marketing plan, market research, and advertising.

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Marketing: Will it Sell?

Alberta Agriculture and Rural Development created a series of fact sheets designed to help evaluate the feasibility of a new agricultural or rural based business. This fact sheet covers the basics of market research.

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Marketing Research is a comprehensive collection of market intelligence reports and a database of expert insights on global industries, companies, products, and trends.

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